Media Centre

We now have a dedicated page and a Dropbox for media outlets to access.

If you would like to arrange an interview, you can contact us on 0427 388 168 or

For photos, videos, logos, previous interview recordings, documentation, media guides etc. please go to our Dropbox.


The Dropbox will be regularly updated with photos and videos that we take in the lead up to our event and also along the way.  All we ask is that you give us recognition for any photos and video we have taken.  If you cannot find an appropriate image for your needs, please get in contact with us and we will try to meet your needs.


Any recording from interviews we have had will be placed into the Dropbox.


Most of the documents have been taken from our Beneficiaries websites and   

Some of the Mental Health documents have been taken from the Australian Governments Department of Health website  This information provides the media with guidelines on how to report on mental health and suicide.  Please stick the the guidelines so as to have a minimal impact on your audiences mental health.


The Logos folder has our Driving Oz with the Black Dog logo, the logos of our Beneficiaries and our Sponsors.

Media Fast Facts about Lifeline

13 11 14 and online Crisis Support Chat

  • Lifeline receives over one million contacts each year from helpseekers, via mediums such as telephone, web and face-to-face
  • Lifeline’s 24 hour crisis support line (13 11 14 – pronounced thirteen, eleven, fourteen) offers a confidential, non-judgemental service offered by trained telephone crisis support volunteers
  • Somewhere in Australia there is a new call to Lifeline every 32 seconds
  • Lifeline answers more than 2200 calls a day in Australia
  • People who call Lifeline’s 24-hour crisis support line do so for a range of reasons including but not limited to; family and relationship concerns, crisis support, suicide prevention, matters relating to abuse and violence, support and information about drug and alcohol use and loneliness
  • Lifeline also offers an online Crisis Support Chat Service every night
  • 84% of online crisis chat contacts are between the ages of 25 and 44, with the main group being 25-34 years of age (25%)
  • More than 40% of online crisis chat contacts are from rural and remote locations

Other programs and services

  • Lifeline is involved in all aspects of suicide prevention across a spectrum of care including early intervention, continuing care and bereavement support
  • Lifeline provides access to a range of services – suicide prevention support, self-help resources and mental health information, as well as a variety of programs specific to the needs of local communities
  • Lifeline relies on funding from the community through donations, fundraising and corporate partnerships

Retail shops

  • Approximately 80% of Centre operating costs are funded by revenue raised from Lifeline’s retail, book fairs and fundraising activities
  • Lifeline receives some government funding at both the national and state level, which goes towards specific programs and services
  • Lifeline has more than 260 retail outlets around the country which sell a variety of clothes, furniture and bric-a-brac. These stores are operated by Lifeline Centres

Volunteer with Lifeline

  • Lifeline is always in need of volunteers to work in telephone crisis support, in retail operations or to assist with fundraising efforts
  • Lifeline has more than 11,000 dedicated volunteers who donate their time and skills to the organisation and to assist others. More than 4000 of these work as telephone crisis support volunteers

Statistics on Suicide in Australia

Suicide remains the leading cause of death for Australians aged between 15 and 44.


  • The overall suicide rate in 2015 was 12.6 per 100,000 in Australia. This is the highest rate in 10-plus years
  • The most recent Australian data (ABS, Causes of Death, 2015) reports deaths due to suicide in 2015 at 3,027
  • This equates to more than eight deaths by suicide in Australia each day
  • Deaths by suicide in Australia occur among males at a rate three times greater than that for females. However, during the past decade, there has been an increase in suicide deaths by females
  • The suicide rate amongst Aboriginal and Torres Strait Islander peoples is more than double the national rate. In 2015, suicide accounted for 5.2% of all Indigenous deaths compared to 1.8% for non-Indigenous people


  • For every death by suicide, it is estimated that as many as 30 people attempt to end their lives
  • That is approximately 65,300 suicide attempts each year

For more information on how to report on Suicide go to;

Media Fast Facts about mindDog

Who are mindDog

We began in 2011 when Cath Phillips discovered just how hard it was to find someone who would accredit her dog Buddy. Having bipolar II, Cath realised that she was more stable and relaxed when her three Ridgebacks were with her. But three big dogs were too much to take to the supermarket. Cath decided that Buddy was the best dog for what she needed and downloaded a Public Access Test from the net. She then spent a considerable amount of time trying to find a trainer who would test Buddy for her. Finally, she found Mali Rolph from See Spot Run and Buddy passed his test with flying colours.

In February of 2012, the first two dogs were certified. mindDog operates under the Commonwealth Disability Discrimination Act 1992 which guarantees public access for all dogs trained as assistance dogs.

What do they do?

A mindDog is a psychiatric assistance dog. An assistance dog (also known as a service dog) is covered by the Commonwealth Disability Discrimination Act 1992. An assistance dog is trained to assist their handler in public and is guaranteed access to all public places including shopping centres, hospitals, public transport and restaurants. According to this Act, an assistance dog is trained to alleviate the effect of a disability and must meet standards of hygiene and behaviour.

mindDog assists mental health sufferers to procure, train and certify psychiatric assistance dogs. These dogs assist people with mental health disorders whose lives are often severely
compromised by anxiety and fear. With their mindDog they are able to travel on public transport, access public places and take part in social activities which have been closed off to them.

How do they do it?

Before your dog becomes a mindDog there are some fundamentals you both have to know. How good is your dog at basic obedience? Does he sit on command? Will he drop and stay? If you are in a busy place with lots of distractions, does him come when you call him? Will he walk calmly beside you on a loose lead without pulling or lunging? How is she with kids or other dogs? Does she bark frantically if she’s excited?

These are all things you both need to have well under control before he gets his mindDog Trainee vest. If your dog isn’t so good at the basics, you may want to join a local obedience club for some help. If social anxiety is a problem for you there are some great training books and videos on the net. There is a list on our resources page. Remember, mindDog recommends positive response training only.